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The primary purpose of it is when customers want to share resources (e.g. In B2B, the buying and selling cycle is very lengthy as compared to B2C. B2B focus on the relationship with the business entities, but B2Cs primary focus is on the product. Azure AD External Identities solutions simplify the process. In a regular tenant John Doe will be able to see Jane Doe and vice versa. In B2B the business relationships last for long periods but in B2C, the relationship between buyer and seller lasts for a An important difference between B2B and B2C is that B2C does not use the concept of tenants in the same way. Scenario: Im creating a Software as a Service (SaaS). Azure AD and B2B work great as long as you dont need/want direct federation. Note that Azure B2C is actually a completely separate product from Azure Active Directory. Link to excellent YouTube video by John Savill that perfectly explains the differences. In B2C each user is their own entity, and are not able to Azure AD B2B (Business2Business) has a different purpose in comparison with B2C. These accounts are managed in a separate B2C directory, and are completely separate from your internal user accounts. What exists is Azure Gov to Azure Gov only, not to Commercial. Microsoft has a handy page with a good comparison of the two (note that direct federation is a future feature of Azure AD B2B so we could see B2C eventually folded into a single offering) and Tomasz Onyszko has a good write up with details that Ill quote: azure b2b vs b2c, Azure AD B2C is intended for commerce and other interactions with consumers, citizens, or members of another group that does not require access to internal resources. This has been asked again and again, and yet this was marked as complete because B2B exists in Azure Government. While the differences between Azure AD B2B vs Azure AD B2C are fairly straightforward, the latter in particular is more of an independent service, unlike Azure AD B2B which is a feature of Azure AD. In this video, I go over the difference between Azure Business to Business, or B2B and Azure Business to Customer, or B2C. For me its the first time I see subset of features bridged from Azure AD B2C to Azure AD, giving legitimacy for the B2X reference :) (B2X is also the technical reference for policies used in Azure AD External Identities) Since they share the same employer this is desired behavior. Posted on July 2, 2020 July 2, 2020 by Travis Roberts. If you're looking for help with C#, .NET, Azure, Architecture, or would simply value an independent opinion then please get in touch here or over on Twitter.. Ive dipped in and out of Azure AD B2C since it first launched. This is a high-level comparison between the two services for those getting ready for an Azure Certification or designing Azure solutions. The proliferation of multiple Azure and Office 365 tenants and data sovereignty issues are creating some interesting problems with user access and collaboration. If you are in the process of moving to the Microsoft cloud now or will be in the future, you will most likely want to implement Azure Active Directory B2B and/or B2C accounts to support your external customers and\or partners. In this video, I go over the difference between Azure Business to Business, or B2B and Azure Business to Customer, or B2C. files, Azure resources, Office 365 content) with external users. 10 Mar 2016. Now that we are past the click-bait title (B2X), lets dig into Azure AD External Identities which was unveiled at MSBuild20. 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